The Worst Prize in Photography Contest History?

The joke in the photography community is that you can die of exposure -- and that being promoted to many people doesn't guarantee anything for you. How does it go? Something along the lines of the fact that you'll die of exposure, right? Well, I think last week, we saw one of the worst photography prize contests we've ever seen: exposure. A very prominent company within the photo industry is promising exposure to 5 million+ people. Who am I talking about?